PALLADIUM meets Pharrell Williams

Pharrell Williams

on Berlin Fashion Week
Bread and Butter Berlin

“Tokyo rising”
scetches for fair stand
work in progress

Lifestyle and fashion brand Palladium commissioned the design duo Gadde & Wawro to develop a global design concept for their upcoming brand and their products for the world wide market.
Only restrictions have been a description of the customer of the future.
Gadde & Wawro came up with the most simplest “thing”; an old, used EU palette transport box filled with urban rubbish, rests of stones, concrete, metall and sand.

This simple, dirty looking box presents urbanity, mobility, hidden traces and a permanent change of the urban area.
With this box, Gadde & Wawro began a long series of urban scenographies in stores, showrooms , fashion fairs and exhibitions.

view on set up:
“Tokyo rising” with Pharrell Williams, scetches for the Fashion Week Berlin